We may collect or process the following types of information about you. The specific information we collect about you will vary depending on how you interact with us.

We may collect personal information about you from various sources. For example:

We may combine the information we obtain from the above sources. For example, we may combine information we collect in our stores with information we collect online.

We may use the information we have about you:

We also may use your information in other ways for which we provide specific notice at the time of collection.

Where required by law, we will use the information you provide for the above purposes if:

We may share your personal information with:

You have rights and choices in connection with the personal information we have about you.

Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser which allows us to remember you when you come back to our websites and provide you with personalized experiences and advertisements. We use different types of cookies on our websites, including strictly necessary cookies, performance cookies, functional cookies and targeting cookies.

You can view the types of cookies used on our websites and edit your preferences by accessing the “Manage Cookies” link at the bottom of our Brand websites. You can also edit your cookie preferences through your browser settings. When editing your cookie preferences, please note that your settings only apply to the browser you use to submit your opt-out request, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device.

Our websites are not designed to respond to “do not track” signals from browsers.

We may use, disclose or otherwise process your personal information to advertise our products and services in different ways, including targeted advertising. We work with third party advertising companies (such as advertising networks) to serve advertisements on our behalf. These advertising companies may use cookies, pixel tags and similar technologies to collect device identifiers, online or network activity information, commercial information, or inferences, such as information about the websites you visit over time and the advertisements you click on to deliver advertisements that are targeted to you or your profile. You can opt-out of cookie-based advertising based on your visits to our sites by editing your cookie preferences as described in the HOW WE USE COOKIES Section. Please note that even if you opt-out, you may still see ads from us, but the ads will not be targeted based on the websites you visit over time and the advertisements you click on and may therefore be less relevant to you and your interests.

We also work with third-party platforms, including platforms operated by social networks, to show you advertisements or measure the effectiveness of our advertisements. We may convert your email address, telephone number, or other information into a unique value and have these third-party platforms match this unique value with a user on their platform or with other data they may have. This matching enables us to deliver advertisements to you and others on these platforms. You also can request that we refrain from using your personal information in this way by contacting us through our PRIVACY REQUEST PORTAL.

In offering and providing our products and services, your personal information may be transferred, stored or processed in countries other than the country in which the information was originally collected (such as the United States). Those countries may not have the same data protection laws as your country of residence, and your personal information will be subject to applicable foreign laws. When we transfer your personal information to other countries, we will protect that information in the manner described in this Privacy Policy. We will also comply with applicable legal requirements providing adequate protection for the transfer of personal information, such as the conclusion of data transfer agreements, E.U. Standard Contractual Clauses, or other applicable data transfer mechanisms. If you have questions about our data transfers or would like to receive a copy of any applicable data transfer agreements (where required by law), you can submit a request through our PRIVACY REQUEST PORTAL.

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.

In general, we retain personal information as long as reasonably needed to achieve the purposes outlined in this Privacy Policy. There are many factors that we use to determine how long personal information is retained, such as:

For additional information about data retention policies, please submit a request through our Privacy Request Portal.

Our products and services are designed for a general audience and are not intended for or directed to children.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a notice on our websites to notify you of any significant changes to our privacy practices and indicate at the top of the Privacy Policy when it was most recently updated.

A data controller is the entity or entities responsible for establishing the purposes and means for the processing of your personal information. The data controllers in SWEDEN are as follows:

If you have any questions or comments about this Privacy Policy or if you would like to exercise your rights, you can contact our Data Protection Officer by submitting a request through our Privacy Request Portal or by emailing us at privacy@elceurope.com.

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by postal mail, telephone, email or through a notice on our websites.